Systems and Identity


The Project:

An identity created for a fictional world.

In the year 2019, we began to develop this misconception of what a woman should look like manufactured by both men and women. Over time our society began to get lost into this idea that a woman should be manufactured into the ‘perfect’ form. Once the opportunity arose people in power saw it as a chance to use these negative influential societal norms as a weapon.

The Identity: 

A 'majestic' resistance group that pushes freedom of expression during this pressing time.

Formats made:

  • A flag that reacts to sound and movement, using color to speak and warn others

  • A uniform that adapts to its surroundings 

  • A PSA that expresses the nature of this resistance group

  • A building used to protect others from danger within these circumstances